The Imprint
Sales | April 29, 2021
Golf Products: The Ultimate List of Markets to Target
Golf-related items run the gamut from inexpensive giveaways like ball markers to high-end promos like embroidered polos. This presents a ton of opportunity for distributors to pitch a wide variety of items to clients in the market for golf-related products. Who are these clients? We’ve compiled the ultimate list of events and end-buyers to target with your golf products!
- Corporate Gifts: The corporate gift market is ideal for golf promos because the sport is so closely related to the business world. Products to pitch: beer koozies, golf towels, golf balls.
- Pro Shops: Research pro shops in your region and see if you can reach the owner to set up a pitch meeting. Products to pitch: golf towels, coolers, T-shirts.
- Country Clubs: There’s no better brand awareness for membership organizations than logoed gear! Products to pitch: polos, golf towels, tee gloves.
- Driving Ranges: Practice makes perfect, especially when it comes to sales pitches! Set up meetings with several local driving ranges. Products to pitch: golf pencils, sunglasses, golf multi-tools.
- Bachelor Parties: Golf is a staple daytime activity for many bachelor parties before groomsmen hit the town at night. Products to pitch: beer koozies, shot glasses, ball markers.
- Resorts: Golf-themed resorts are plentiful, especially in the warmer regions of the country. Products to pitch: golf caps, club covers, light jackets.
- Hotels: Target hotels in golf-heavy areas that may consider golf items as giveaways for their guests. Products to pitch: thermoses, golf umbrellas, golf keychains.
- Charity Tournaments: Do some research and see if you can land a meeting with the event organizer. Products to pitch: visors, T-shirts, trophies.
- Sporting Goods Stores: Ask owners to consider giving away items to customers who purchase above a certain price point. Products to pitch: golf ball holders, golf accessory bags, scorecard holders.
About ASI
Advertising Specialty Institute, ASI, is the leading membership organization helping screen printers, embroiderers, sublimation businesses, print shops, graphics pros and solo entrepreneurs sell promotional products. ASI provides technology, support, education, marketing and other tools to help members find customers, source logoed items and swag, network with wholesale suppliers, launch e-commerce websites and more. Visit joinasi.com to explore what ASI has to offer.