The Imprint
Promo Ideas | July 07, 2022
Our Favorite Summer Promos
Summer is in full swing, and whether we’re enjoying a backyard barbecue, beach party, outdoor sporting event, street festival, holiday gathering or a family vacation, there is no shortage of ways to incorporate summer promotional items into the season.
The best summer promotions not only offer plenty of functionality for long, sunny days – they also create memories that’ll last a lifetime. Check out a few of the marketing team’s favorite summer promos:
Abby, Executive Director of Marketing – A wide-brimmed sun hat or baseball cap is my go-to for the summer. My family and I spend a lot of time outside during the warmer weather, so it’s important for me to protect my skin from further sun damage. I’ll often wear a branded hat to keep the sun off my face.
Jackie, Senior Marketing Manager – Flip flops feel like a summer essential because I’m always on the go and they’re so easy take anywhere. Water bottles are also a must because hydration is key during summer adventures. Plus, I love the ability to refill it and take it wherever the summer leads me.
Rita, Marketing Manager – I love a good tote bag to carry all my summer items, like water, sunscreen, lip balm and more. When going to the beach or the park, it’s the perfect thing for keeping me organized.
Erin, Marketing Manager – A promo product I can’t live without in the summer is an insulated can holder or Koozie. They’re perfect for heading to the beach or hanging with family and friends at a backyard barbecue. Sunglasses are also a must during the bright sunny days.
Allie, Marketing Intern – Since I love listening to music at the beach, I always make sure to bring a Bluetooth speaker when I go on vacation. I also never leave home without a logoed backpack, which allows me to carry my speaker and other essentials to the beach and beyond.
Nick, Manager of Marketing Copy – I only have three items on my keychain: house keys, car keys and a bottle opener I received at a brewery event 10 years ago. (This is what we mean when we say, “the power of promo.”) At any outdoor event serving cold beverages, someone inevitability needs help opening a glass bottle, and I’m there to save the day.
What’s your favorite summer promo? Is there anything we left off our list that you think is essential for the season? Let us know on our members-only Facebook page.
About ASI
Advertising Specialty Institute, ASI, is the leading membership organization helping screen printers, embroiderers, sublimation businesses, print shops, graphics pros and solo entrepreneurs sell promotional products. ASI provides technology, support, education, marketing and other tools to help members find customers, source logoed items and swag, network with wholesale suppliers, launch e-commerce websites and more. Visit joinasi.com to explore what ASI has to offer.