The Imprint
Promo Ideas | March 02, 2021
Welcome To The Imprint!
We’re so happy you’re here. Our main goal with this blog is to provide you a place where you can find insight, tips and advice to help you leave a lasting imprint on your customers and prospects. We’ll be chatting about all things promo, including what products we think will be the next big thing, decoration techniques, sales tips, how to make the most of your marketing plan and so much more!
Here are some topics you can look forward to in the coming weeks:
- Using Canva for Your Business
- Growing Personalization Trend in Promo
- Apparel Promo Trends
- Make Your Facebook Profile Stand Out
And a little bit about us:
Abby is the head of distributor marketing at ASI and has 16 years of experience in the marketing space. Her love of all things creative and passion for the latest marketing trends lends well to the promo products industry. She embraces the entrepreneurial spirit and family-owned businesses; in fact, she grew up on a family-run dairy farm that’s still operated by her father and brothers. In her spare time, she can be found trying to beat her personal records on her Peloton bike, crafting or attempting to capture the perfect photo on her iPhone.
Favorite promo product: Branded T-shirts
Lindsey is a Penn State graduate with 15+ years of experience in marketing, public relations and branding, specializing in thought leadership and corporate positioning. She recently left fast-paced Manhattan, moved to the country with her daughter and dog, and immediately bought 10 chickens. She joined ASI in 2020 as a marketing manager for Distributor Services. Lindsey spends most of her free time playing with power tools, completing DIY projects and working her magic in the kitchen.
Favorite promo product: Gummy bears and lip balm
Jackie is a senior marketing manager at ASI, where she applies her passion for copywriting, design and analytics to implement memorable strategies. A 9-year veteran in the marketing space, she loves to help new distributors join the industry and build their businesses from the ground up. When she’s not thinking about email campaign results, she’s probably hiking, painting, teaching yoga or meditating.
Favorite promo product: She’s a sucker for branded apparel!
Rita is an NYU graduate hailing from Brooklyn, NY. She came to ASI with 10 years of marketing experience, specializing in SEO, email marketing, social media, PR and content writing. Her expertise in marketing strategy and research comes in handy in her role on the distributor marketing team. Outside of ASI, she loves CrossFit, psychology, reading and trying new vegan food.
Favorite promo product: Pens and notebooks
About ASI
Advertising Specialty Institute, ASI, is the leading membership organization helping screen printers, embroiderers, sublimation businesses, print shops, graphics pros and solo entrepreneurs sell promotional products. ASI provides technology, support, education, marketing and other tools to help members find customers, source logoed items and swag, network with wholesale suppliers, launch e-commerce websites and more. Visit joinasi.com to explore what ASI has to offer.