One of the biggest success stories to come from the rise of the work-from-home model is the increased demand in the pet market. Americans are spending more time at home than ever before, which has led to a spike in pet adoption and, in turn, a surging need for pet products.

The American Pet Products Association has tracked some huge changes in the market. A staggering 67% of U.S. households reported owning a pet in 2020 (up from 54% in 2019), which translates to approximately 85 million homes. The corresponding growth in the pet market was considerable as well, up nearly 8% to $104 billion, with industry forecasts projecting a rise to $110 billion by the end of 2021.

This unprecedented market growth means there are countless opportunities for your brand to target these buyers. There are nearly 9,000 promo items in ESP under the search term “Pet Products” – here are some of our favorites:

• H2OGO Pet Bowl (Evans Manufacturing, asi/52840) – Target hikers, campers and other outdoorsy pet owners with this convenient on-the-go dog bowl.
• Dye Sublimated Dog Collar (IDProductsource, asi/62088) – A perfect promo for veterinary clinics, shelters, pet supply retailers and more, this high-quality dog collar is sure to be a favorite.
• Electric Cat Toy (Uniprint Inc., asi/92491) – Cater to your cat-loving clientele with a unique toy that helps with exercise, stress relief and overall happiness.
• Tick Removal Card (CFS Promotional Products, asi/42989) – Give buyers peace of mind with the ability to safely and effectively remove ticks from their pets without pain.
• Small Pet Bandanna (Goldentop Gifts Corp, asi/79532) – Every good boy and girl needs a flashy accessory, and what’s better than a classic imprintable bandanna?

Want to share a photo of your furry friend or suggest your favorite pet product? Head to the members Facebook page to continue the discussion.