Sustainability is a trend that has increased in popularity over the last decade, as climate change issues have become more and more prominent. Buyers everywhere are determined to make more environmentally conscious decisions for their businesses, and that means investing in sustainable promotional products to promote their brands. In fact, the ASI 2020 Global Ad Impressions Study showed that 46% of consumers have a more favorable opinion of an advertiser if the promotional products they receive from them are environmentally friendly. Also, a whopping 80% of consumers say sustainability matters to them!*

These consumer concerns extend far beyond just environmentally sustainable materials and packaging, as studies show that the public wants to buy from companies that have long-term eco-friendly goals, focusing on both the environmental and social impacts of their supply chain activities. And what the consumer demands, businesses must adapt to fulfill.

End-buyers such as retailers and restaurants are recognizing the importance of an investment in eco-friendly products and practices because:

1. Buyers are more willing to use a product they can recycle, which means more impressions per logoed product.
2. It’s a great way to communicate a company’s values and enhance a brand’s image.

If you’ve been considering making the switch to pitching eco-friendly products but aren’t sure where to start, we’ve gathered a list of the most popular green products on the market: 

1. Reusable bags: From totes to shopping bags, eco-friendly bags are making a big splash in the industry as plastic bag bans sweep the nation. Grocery bags are especially powerful as imprinted products since they’re used by end-buyers out in public places.
2. Eco-friendly straws: This trend is increasing in popularity with retail brands and the food service industry.
3. Environmentally friendly beverage sleeves/holders: These make great bulk orders for any restaurants offering takeout.
4. Sustainable apparel: This is a huge win for clients looking for maximum product impressions, as eco-friendly apparel has a long shelf life.
5. Glass jars: Multi-purpose items like storage jars are often kept for years, making them a great giveaway item.
6. Keychains: Wooden keychains are an eco-friendly slam dunk product, especially those with bottle openers!

You can also check out these suppliers that only sell items manufactured to be sustainable.

What are some changes you could make to enhance your brand image and support environmental causes? Let us know on our social media pages!

*Source: “Sustainable Retailing.” Jan 7, 2021. ScienceDirect.