Did you know the global pet care market size was worth $208 billion in 2020? And with many workers still working remotely, it’s bound to continue to grow. That includes money spent on food, treats, supplies, vet care, medicine, grooming, boarding and more.

The pet promotional products sector has always been popular in the industry and offers a great opportunity for you to reach a whole new segment of customers. So, who’s buying pet products? Let’s take a look at the typical buyers in this market:

1. Pet stores: And we’re not just talking the big chain pet supply stores! There’s a whole lot of opportunity in local small-scale operations and niche businesses such as exotic bird stores and more.
2. Animal rescues: ASPCAs, breed-specific rescues and animal-focused charitable organizations need all types of products from dog bandanas to cat apparel! This is a great opportunity to pitch fundraising items to these prospects. Consider presenting adoption bundles to these potential clients that include pet care essentials like a leash, water/food bowl, toys and tags.
3. Pet care organizations: Think dog walking businesses, kennels, veterinary hospitals, and even vet schools! This is a great sector for fun products such as dog sweaters, dog collars and all types of pet accessories. Explain to these clients how selling promo items to their customers can add extra revenue to their businesses. This also offers an opportunity to pitch uniforms like logoed scrubs.

Have you ever targeted the pet sector? What strategies worked for you and what products were the easiest sell? Let us know on our Facebook page!