There are three different types of SEO you need to understand when you start building a strategy for improving your search rankings. Let’s dive into each one and how they can help you improve your online presence:

1. On-Page SEO

This type of SEO refers to improving and fleshing out the content you have on your website to bolster your search ranking. To improve your on-page SEO, you want to consistently update your site with robust content that your customers will find helpful. Don’t just shove keywords into text-heavy content pieces! Craft content that is actually useful to your customers and includes popular keywords used by your audience. Be sure the content is properly formatted and can easily be viewed on all devices. Follow these guidelines and you’ll see your website start to organically climb in search results.

2. Off-Page SEO

This refers to any optimization strategies that don’t include your website directly, such as social media marketing, guest blogging, linked and unlinked brand mentions, and influencer marketing. When using off-page SEO, it’s important to use non-malicious strategies to gain backlinks, as methods like flooding forums and comment sections with links to your webpage can get you penalized by Google. That being said, the more domains you have directing to your website, the more votes of confidence you have, according to Google. You also want to be sure that the domains that reference you have high authority. A great way to boost your off-page SEO is by enlisting the help of the ASI Local Listings experts to improve your local search results (a strategy that involves optimizing a site for local directories).

3. Technical SEO

The last type of SEO involves the coding and security of your site. This includes ensuring that your website loads quickly – if it takes too long for your full site to load, your bounce rate will increase dramatically. Your website structure must also be crawlable, with dead links, error pages and duplicate content removed. You want to be sure you obtain an SSL certificate so visitors can feel secure while visiting your site. You should also ensure you have HTML and XML sitemaps in place.

SEO is a powerful tool to optimize your online brand awareness.

Looking for help with your business's local listings? ASI can help you update, manage and optimize them, which is a step toward increasing your business’s visibility. Learn more about ASI Local Listings here.