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The ASI Learning Network
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The ASI Learning Network
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"I'm New to Promo"
Promo Industry Essentials
All About the Print Market
Fundamentals of ESP+
Sales Strategies
Marketing Tactics
AI Best Practices
Supplier Success
Spotlight
Don’t miss this month’s featured content.
Promo From the Ground Up: How To Grow Your Business by Selling Branded Merch
Printers and other established companies can easily grow their revenue and expand their business into a one-stop shop by adding promotional products. In this course, you’ll dive into the promo industry, including key branded-merch categories, major buyer markets and why promo products are such an effective form of advertising. You’ll also learn practical ways to start selling promo – including how to approach existing customers, use self-promotional items and showcase products effectively – so you can increase your business in a simple, profitable and customer-focused way.
Win More Sales With a Tailored Approach
In this video, Mike Fossano, president of Premier Communications Group (asi/298496), shares how to shift sales conversations away from products and price and toward purposeful brand experiences that create stronger client impact. You’ll learn how asking better questions, building thoughtful custom solutions, and treating packaging and presentation as part of the experience can help you deliver more strategic recommendations and build stronger client relationships.
BASI/MASI
Earn Your BASI or MASI Certification
Demonstrate your industry expertise with the Bachelor or Master of Advertising Specialty Information certification.
Ready to take the BASI or MASI exam?
Questions on both exams are based on industry experience and content in the ASI Learning Network. To request the BASI or MASI exam, you must:
- Be a current member of ASI.
- Attend at least one live ASI event (ASI Show, ASI Power Summit, fASIlitate, ConneX, PPM Power Meetings) or other promo industry event every two years.
Please note: You must pass the BASI exam before requesting the MASI exam. If you're not an ASI member, click here for information about joining ASI.
Details About Certification
BASI
BASI certification shows you possess the fundamental knowledge you need to profitably navigate the promotional products marketplace.
MASI
MASI certification recognizes you as a true industry expert, maintaining the highest standards of professionalism, knowledge and experience.
Download Logos
ASI Education Certification Logos And Press Releases
The following logos are registered trademarks of the Advertising Specialty Institute. All members who have achieved their BASI or MASI designations are authorized and encouraged to use these logos in all industry transactions. Please read below for suggested uses and limitations.
Click on the logo you want to download, or right-click and choose "save target as."
Using an official trademarked ASI Certification logo:
The logo featured on this page is an official ASI trademarked logo.
High-Res Logos for Print
Attention Internet Explorer users! Certain versions of Internet Explorer for PC may change the extension of EPS files from .eps to .ps during the download process. Please follow the following steps when downloading an EPS file.
- Click on the logo.
- Choose "Save Link As" or "Save Target As" from the options in the file download pop-up box.
- If necessary, change the file extension for the file name from .ps to .eps.
- Click "Save."
Low-Res Logos for Email Signatures
Please follow the following steps when downloading a GIF file.
- Click on the logo.
- Choose "Save Picture As" or "Save Image As" from the options in the file download pop-up box.
- Make sure the file extension for the file name is .gif.
- Click "Save."
Where to use your BASI/MASI designation
You should display your BASI/MASI credentials on all communications, literature, advertising materials and business forms used within the advertising specialty/promotional products industry. This includes under your signature or name on any purchase order, inquiry or memo.
Why your BASI/MASI designation is so important
In such a competitive market, advertising specialty professionals need the skills to out-think, out-perform and out-service the competition. BASI/MASI holders are recognized as true industry experts who are skilled in the latest tools, techniques and industry standards, and who have cultivated profitable and collaborative relationships with both distributor and supplier colleagues.
Using the BASI or MASI Certification Press Release
Let the media know about your accomplishment by downloading and personalizing our BASI or MASI press release template. Just replace the text in [brackets] with your name and the current date and send the release to your local newspapers and television stations.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
BASI (Bachelor of Advertising Specialty Information)
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll enjoy these exclusive benefits:
- Frameable BASI certificate
- Use of the BASI designation with your professional title
- Receiving your BASI pin at an ASI Show Keynote with VIP seating
- Posts celebrating your achievement on ASI’s social media
BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
MASI (Master of Advertising Specialty Information)
With your MASI certification, you are recognized as a true industry expert who has cultivated profitable and collaborative relationships with distributors and suppliers. When you achieve your certification, you'll enjoy these exclusive benefits:
- Frameable MASI certificate
- Use of the MASI designation with your professional title
- Receiving your MASI pin at an ASI Show Keynote with VIP seating
- Posts celebrating your achievement on ASI’s social media
MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost.
Learn More
Frequently Asked Questions
Still have questions? Please email Kerry Boderman, Education Director.
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