News
DML Creation Promotes Rosa Melizza to National Sales Manager
Previously the company’s operations manager, Melizza has more than 20 years of industry experience.
SRG Becomes Exclusive Supplier of All American Writing Instruments Products
The Counselor Top 40 firm will provide all six of AAWI’s brands to the promo industry.
Supreme Court Concludes Hearing on Trump’s Tariffs
The justices asked questions of both sides, but many expressed skepticism of Trump’s sweeping tariffs during his second administration. A ruling is...
Gildan Activewear Announces Q3 Sales, Reports 2.2% YoY Growth Ahead of Hanes Acquisition
The Counselor Top 40 supplier has also released new full-year guidance.
Next Level Apparel Appoints New CEO
Brett Bjorkman will succeed outgoing CEO and founder Joe Simsolo following his retirement.
World Emblem Restructures Into Unified Promo Brand Custom Genie
The move, which will see Custom Genie’s production headquarters in Georgia, is the latest of the Counselor Top 40 supplier’s efforts to emphasize d...
Trump Administration Ends All Trade Talks With Canada
The move comes after President Trump accused the Ontario provincial government of inappropriately airing an ad from 1987 featuring then-President R...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
Just-released ESP search data from ASI Research indicates that, in the face of a number of lingering economic challenges, promo customers in Canada...
Vantage Apparel Triples Direct-to-Film Capacity With New Studio
The supplier says the investment will allow it to support thousands of daily placements using DTF, which has become the company’s third-most popula...
Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
With a 5% year-over-year increase in Q3 sales, the industry picked back up after several months of tariff struggles and uncertainty settled down.
Counselor 2025 Power 50
Meet the resilient, strategic and innovative leaders shaping the future of the promo industry.
What Jane Goodall Taught Us About Sustainable Promo
The world-famous primatologist and conservationist died of natural causes earlier this month, but her legacy reminds us why sustainability still ma...
Michael Roney Returns to Proforma as Senior Vice President
The industry exec has spent the last nearly two years building the mobile app Scout.
SanMar Welcomes Over 500 to Richmond Distribution Center Grand Opening
Spanning more than 1.1 million square feet, the recently opened facility features the Counselor Top 40 supplier’s first automated product-picking s...
ASI Power Summit 2025: Day 3 & Conference Wrap-Up
Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders concluded the final day of the annual event.
Kara Parkinson Joins commonsku as SVP of Marketing
The marketing exec brings several years of brand and demand experience to her new role.
ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies
Distributor and supplier executives shared how they’re mitigating the impact of tariffs and shifting their supply chains.
ASI Power Summit 2025: Day 1 & 2 Wrap-Up
Session topics included technology advancements, the state of the economy and where promo companies stand heading into the fourth quarter of a tumu...