News
S&S Canada Announces Key Promotions
The two executive appointments are part of Counselor Top 40 supplier S&S Activewear’s continued expansion in the Canadian marketplace.
Trump Suspends Mexico & Canada Tariffs, But China Levies Take Effect
If the China tariffs stay in place over time, promo suppliers say price increases are likely. Meanwhile, distributors are wrestling with how, at th...
Counselor Top 40 Firm Overture Promotions Acquires Eco Promotional Products
The EPP team is joining Overture, which reportedly generated $130 million in 2024 revenue. Former EPP owner Michelle Sheldon is stepping down but w...
Rising Costs and Supply Chain Shifts: The Potential Fallout for Promo from Trump’s New Tariffs
There’s also concern the new levies will saddle end-buyers with heavier cost burdens that prevent or limit their ability to invest in branded merch...
Fully Promoted Says Promo Sales Hit $131.2 Million in 2024
The Counselor Top 40 distributor’s revenue tally represented an approximately 3% increase over the prior year, beating the average industry rise of...
Merchandise World 2025: Connections & Collaborations Abound
With a renewed, invigorated energy, the 2025 Merchandise World show kicked off the new year with a pre-COVID number of attendees and a festive awar...
Lexmark Recalls 40,000+ Printers Over Fire Risk
The MS725dvn and MX725adve print on paper, vinyl signs, banners and various other plastics. Lexmark sold them in the U.S. and Canada.
ASB Unveils Cross-Border Business System Features
The PS 9.2 Multi-Company/Multi-Currency system enhancement will allow owners to do business in multiple countries.
StickerYou Partners with Buying Groups, Multi-Line Reps in U.S.
The new collaborations will position the Toronto-based supplier to grow its North American presence and expand its customized product offerings.
Popular Categories, Trendy Brands Top the Charts in Canadian ESP Searches for 2024
Pens maintained their top spot each quarter last year while demand increased for several retail names.
Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods
The move marks another strategic partnership between Counselor Top 40 promotional products suppliers.
To Dye For: Why Custom Colors Are Trending in Apparel
The uniqueness of garment dye and effects like mineral washes make custom colors an enticing proposition.
Does Your Company Qualify for Counselor’s Top 40 List?
If your company’s 2024 U.S./Canadian promo product sales were over $20 million, it may be eligible to be on Counselor’s exclusive ranking.
Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling
Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consu...
4imprint Says Annual Growth Slowed Again
Still, promo’s largest distributor notched another record-breaking revenue tally, increased before-tax profit and has nearly $150 million in the ba...
No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming
Intensified import duties are a strong possibility under the United States’ just-sworn-in 47th president. Some could be coming as soon as Feb. 1.
Moving Fast Into 2025: A Message From Tim Andrews
Last year underscored the power of promo, and there’s more to come this year.
BAMKO Marks 25th Anniversary With Special Celebration
What started as a little swag adventure among college students has turned into a global branded merchandise agency that serves clients across conti...