News

New Steel & Aluminum Tariffs To Spike Product Prices
New Steel & Aluminum Tariffs To Spike Product Prices

Set to go into effect March 12, the tariffs on the metals stand to drive up prices on drinkware and other products. while also potentially hurting ...

Trade War: New U.S. Tariffs Take Effect, Prompting Countermeasures From Top Trading Partners
Trade War: New U.S. Tariffs Take Effect, Prompting Countermeasures From Top Trading Partners

President Trump moved forward with import levies on Canada, Mexico and China this week, sparking retaliatory actions. He then rolled back some of t...

More Than 900 Industry Members Attend ASI Media Webinar on Tariffs
More Than 900 Industry Members Attend ASI Media Webinar on Tariffs

In the highly anticipated session, Tim Andrews, president and CEO of ASI, and Chris Ruvo, executive editor of news and content strategy for ASI Med...

Custom Ink Names Ryan Massimo Chief Revenue Officer
Custom Ink Names Ryan Massimo Chief Revenue Officer

The Counselor Top 40 distributor noted that Massimo has executive experience at Vistaprint, Dell and ezCater.

S&S Integrates alphabroder Products on Its Website as AB Brand Sunsetting Nears
S&S Integrates alphabroder Products on Its Website as AB Brand Sunsetting Nears

Counselor Top 40 supplier S&S Activewear will house all alphabroder products on its U.S. and Canadian website. Ultimately, the alphabroder site and...

PCNA Now Offers Stanley Drinkware to Canadian Distributors
PCNA Now Offers Stanley Drinkware to Canadian Distributors

The Counselor Top 40 supplier has made nine drinkware styles available to customers in Canada.

Cintas, 3M Named to Forbes’ List of Canada’s Best Employers
Cintas, 3M Named to Forbes’ List of Canada’s Best Employers

The list of 300 firms includes companies with at least 500 employees in Canada.

Gildan Reports Full-Year 2024 Sales Rise, Announces C-Suite Moves
Gildan Reports Full-Year 2024 Sales Rise, Announces C-Suite Moves

The Counselor Top 40 supplier noted that it achieved a company record for Q4 sales and that its activewear division, which includes business with p...

PPPC Partners With Western University on Sustainability Course
PPPC Partners With Western University on Sustainability Course

The organizations will be offering a 12-hour-long synchronous online course on sustainable promotional product marketing later this year.

The Bright Side: 4imprint Awards $3.6M Worth of In-Kind Promo Product Grants
The Bright Side: 4imprint Awards $3.6M Worth of In-Kind Promo Product Grants

The largest distributor by revenue in the North American promotional products industry provided the support to more than 7,200 charitable organizat...

The Bright Side: StickerYou ‘Sticker Blasts’ Charity Event in Richmond
The Bright Side: StickerYou ‘Sticker Blasts’ Charity Event in Richmond

The Toronto-based supplier provided custom stickers for Night to Shine, which offers a prom experience for individuals with disabilities through th...

Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have
Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have

E-commerce branded merch stores have taken off for distributors. Here’s a look at the reasons for their popularity and the potential challenges to ...

New Steel, Aluminum Tariffs Prompt Price Increase Fears for Drinkware, Other Promo Products
New Steel, Aluminum Tariffs Prompt Price Increase Fears for Drinkware, Other Promo Products

Still, suppliers are working to determine how exactly the levies will affect promo. They’re also monitoring the president’s plan for “reciprocal ta...

S&S Canada Announces Key Promotions
S&S Canada Announces Key Promotions

The two executive appointments are part of Counselor Top 40 supplier S&S Activewear’s continued expansion in the Canadian marketplace.

Trump Suspends Mexico & Canada Tariffs, But China Levies Take Effect
Trump Suspends Mexico & Canada Tariffs, But China Levies Take Effect

If the China tariffs stay in place over time, promo suppliers say price increases are likely. Meanwhile, distributors are wrestling with how, at th...

Counselor Top 40 Firm Overture Promotions Acquires Eco Promotional Products
Counselor Top 40 Firm Overture Promotions Acquires Eco Promotional Products

The EPP team is joining Overture, which reportedly generated $130 million in 2024 revenue. Former EPP owner Michelle Sheldon is stepping down but w...

Rising Costs and Supply Chain Shifts: The Potential Fallout for Promo from Trump’s New Tariffs
Rising Costs and Supply Chain Shifts: The Potential Fallout for Promo from Trump’s New Tariffs

There’s also concern the new levies will saddle end-buyers with heavier cost burdens that prevent or limit their ability to invest in branded merch...

Fully Promoted Says Promo Sales Hit $131.2 Million in 2024
Fully Promoted Says Promo Sales Hit $131.2 Million in 2024

The Counselor Top 40 distributor’s revenue tally represented an approximately 3% increase over the prior year, beating the average industry rise of...