Technology

  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content marketing and attending events, there are many...

5 Ways to Create Client Loyalty

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In a crowded industry like promo, here are a few best practices to stay in front of you...

7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

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A T-Shirt That Charges Phones? New Tech Makes It Possible

Scientists in Singapore developed a stretc...

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  Episode 106: The Importance of Social Media in a Rebrand

A rebranding effort can be something as...

Why LinkedIn Users May Be Ghosting Your Recruitment Messages

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A study finds that professionals like hearing about job opportunities directly from pot...

Q&A: Digital Product Passports & Sustainable Supply Chains

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Christine C. Akselsen, CEO of tech company Kezzler, explains why product digitization a...

Tech Roundup: The Race for Augmented Reality

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Meta, Google and Snap are among the many companies aiming to bring augmented and mixed ...

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...

Big Markets in Promo: Technology

The pandemic’s tech boom has translated in...

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Innovation Watch: HPG Debuts Pinterest-Like Storyboard+

The automation-driven marketing tool from ...

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Build Your Personal Brand on Social Media

Consumers feel more connected to a brand w...

AIA Hosts Marketing Lab Event

The virtual conference educated owners fro...

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Twitter, Pinterest Enhance Shopping Features

As social commerce continues to trend, pla...

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Improve Your Website

A well-designed site is essential for your...

LinkedIn Launches Podcast Network

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The business-focused social media site is gearing its shows toward a professional audie...

98% of Consumers Plan Social Shopping in 2022

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Younger shoppers are more likely to use visual-heavy networks like Instagram, TikTok an...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

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Marketers know that millennials like me are reminiscing to escape from the difficulties...

Grow Your Local Influence

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Becoming more visible in your neighborhood, town and region can help build your brand a...

ASI Fort Worth 2022: Deliver Insight, Not Information

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Speaker Jay Busselle urged attendees to cut through the noise of social media by delive...

ASI Fort Worth 2022: Building Connections With Promo Products

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Show speaker Carolyn Strauss explained how to use the principles of persuasion and make...