Technology

  Episode 115: What You Need to Know About SEO

When it comes to search engine optimization (SEO), Brittany Murphy has an important...

  Episode 114: Get to Know alphabroder’s Taryn Estrada

Starting a career in a brand-new and unfamiliar industry with a prominent company can...

4 Quick Tips for Writing High-Quality Content

Google has been rolling out updates to its...

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  Episode 113: Is BeReal for Real?

In the age of curated social media feeds...

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  Episode 112: Building Buzz for Your Promo Business

Ellie Bathe loves coffee so much she...

Twitter Rolling Out Edit Button; Promo Pros React

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The social media platform is testing, both internally and with premium subscribers, a f...

4 Ways to Avoid Greenwashing in Your Marketing

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A number of companies are getting dinged for making false environmental claims, and the...

Canadian Job Market Changes Could Present Promo Opportunities

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As workers migrate to different careers, branded merch firms could find prospects for i...

Show Off Your Furry Friends With ASI #PromoPets

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Over the next month, post a photo of a pet wearing, playing with or posing near a logoe...

6 Ways to Keep Your Clients Coming Back

Customer loyalty is a sign of a healthy bu...

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6 Opportunities to Market on a Budget

Marketing your small business doesn’t need...

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Aviator Sunglasses Get ‘Top Gun’ Boost

The iconic shades are seeing a resurgence ...

Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby ...

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  Episode 110: Prospecting Tips for Newbies

If you spend any time on Instagram or...

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YouTube, Spotify Broaden Shopping Features

Social commerce has been slowly but steadi...

Should Promo Join BeReal – the ‘Anti-Instagram’?

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The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page

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With humor and examples, social media expert Jay Busselle shared how you can get the mo...

  Episode 108: State of Social Media in the Promo Industry

When it comes to adopting new technologies, the promo industry isn't always on the...

6 Ways to Encourage Word-of-Mouth Marketing

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It’s free and effective. Here’s how to inspire satisfied customers to talk you up.

Bacardi Uses QR Codes to Create ‘Wearable Album’

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A new line of gender-neutral clothing from the rum brand encourages people to scan and ...