Commentary

As a Soon-To-Be College Senior, Here’s Graduation Merch I’d Like to See

Products

Here are three ideas for celebrating the occasion with promo.

Your Path to Increased Profit: The Key to Success

Strategy

When you become laser-focused on profitability, you can overcome your toughest challenges.

Nation’s Largest Student-Run Music Festival Features Unique Branded Merch

Bolstered by its promotional committee tha...

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Minor League Baseball Teams’ Branding Collaboration With Indie Rock Bands Is a Win for Both

A city’s music scene and artists are part ...

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How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Oly...

Your Path to Increased Profit: Is Every Department Thriving?

Strategy

Having a grasp on every aspect of your business is essential to finding the units where...

I Love Indie Bookstore Day & I Have the Merch To Prove It

Products

For the past 11 years, independent bookstores across the U.S. have been celebrating the...

Promo for the Planet Turns 2

Sustainability

ASI Media’s award-winning sustainability resource hub is celebrating its second anniver...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has ...

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#Counselor70: The 70 Events That Rocked the Promo Products Industry

From inventions to revolutions, these are ...

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Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Instead of randomly spending, create a str...