Technology

Video Q&A: Should My Promo Business Be on TikTok?

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Social media expert weighs in on the popular, yet controversial, platform.

7 Ways To Set Social Media Marketing KPIs

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Your social presence shouldn’t be an afterthought. Here’s how to track performance to h...

iClick Partners With Elify To Sell the Retail Brand’s Digital Business Cards

The Seattle, WA-based supplier is now offe...

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Twitter Attorney Says Resolution Close in Lawsuit Brought by Distributor

Canary Marketing sued the social media pla...

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4 Ideas To Improve Your Social Media Marketing

Propel your company’s popularity online wi...

Decorating Roundup: Brand-Boosting Technology & Equipment

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Luminescent film, glossy twill heat transfers and a new direct-to-garment printer are a...

  Episode 128: The Struggles of Using Social Media for Promo Pros

Non-disclosure agreements. Time and resources. Targeting the right audience.   ...

Congress Considering Another Bill That Could Lead to TikTok Ban

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The RESTRICT Act has both Democrat and Republican co-sponsors.

Take a Cue From TikTok Trends

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Popular items recently featured on the video platform – as well as comparable options –...

Want to Use Twitter’s 2FA Authentication? It’s Going to Cost You

Multi-factor authentication from Twitter w...

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A Bill Laying Groundwork for TikTok Ban Moves Forward in D.C.

The House Foreign Affairs Committee has vo...

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  Episode 127: ChatGPT and the Promo Industry

Mike Freestone recently had an idea for...

Take Inspiration From #Balletcore

It’s both chic and comfortable, making it ...

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Case Study: Custom Socks Benefit Canadian Youth Charity

Sales of the Toronto supplier’s apparel ar...

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  Episode 126: I’m a New Supplier, Now What?

Back in college, Jon Katz, the founder...

Case Study: Coffee Merch Contributes to Anti-Crime Efforts

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The hosts of a true-crime podcast worked with a distributor to launch a virtual storefr...

Make a Splash With the Mermaid Trend

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End-buyers looking for a touch of whimsy can hitch a ride on a growing fad among celebr...

6 Ways To Maximize Your Marketing Budget

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Take a fresh look at goals and strategies to make sure you’re spending wisely.

  Episode 125: Social Media Advice for Apparel Decorating Pros

Erich Campbell has been around sewing his whole life, but he's very forthright when...

Get in on the #StanleyCup Trend

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A 40-oz. stainless-steel tumbler is taking social media by storm. Here’s how to get in ...

  Episode 124: How To Grab Attention on Social Media

Once upon a time, Sam Moses sold high-end retail neckwear in Toronto. But Moses soon...