Marketing

The Campaign: Behind the Scenes of a $2 Million Order

Strategy

In the newest installment of The Campaign case study series, ASI’s Salesperson of the Y...

As RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement

News

Industry distributors say requests for proposals have become more complicated and time-...

How an NCAA Settlement Could Change the College Athletics Merch Game…Again

With changes coming to student-athlete com...

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All Aboard: Public Transit Merch Rides Into Newfound Popularity

Transportation agencies across the United ...

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ASI Chicago 2024: Staying Human in Today’s Digital World

On the show’s final day, small-business ex...

ASI Chicago 2024: Level Up Your Self-Promo Game

Strategy

During an Education Day session at the show, Cliff Quicksell showcased successful self-...

ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative

Strategy

Bill Petrie explained how originality and inspiration can help distributors in a new er...

What Does It Mean To Be ‘Made in the USA’?

News

As the FTC cracks down on bogus claims, this Q&A primer helps clarify what’s kosher and...

The 2024-2025 Multiline Rep Directory

Supplier Global Resource

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Market Spotlight: Opportunity Brews in the Craft Beer Niche

Intensifying competition in this $29 billi...

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Two Philadelphia Eagles Top NFLPA’s Player Merch Sales Rankings

The Birds’ quarterback Jalen Hurts and ret...

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‘Deadpool’ Goes NSFW With Popcorn Bucket Promo

The ‘designed by Deadpool’ Wolverine bucke...

‘Challengers’ Movie Has Spawned Major T-Shirt Demand

The Zendaya-led tennis flick has influence...

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UK Introduces D-Day Commemorative Coin (In Addition to ‘Star Wars’ Coins)

The Royal Mint has been using legal curren...

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Meet the World Record Holder for Putting on T-shirts Fired From a T-shirt Cannon

David Rush has been breaking Guinness Worl...

5 Merch Trends at the 2024 PGA Championship

Strategy

Top 40 supplier Cutter & Buck was on site at the major tournament this week and shared ...

Sauce Packet Proposals & Baja Blast Champagne Flutes: Inside Taco Bell-Branded Weddings

Strategy

These types of experiential events are on the rise, and they’re augmented with creative...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

Strategy

As with events like the World Cup, the Olympics merchandise reflects on the host city/c...

Google Delays Elimination of Third-Party Cookies From Chrome Browser

News

It will be at least 2025 before the search giant nixes the online trackers – a change t...

ASI Chairman Norman Cohn Becomes TikTok Influencer

Strategy

An unboxing video his granddaughter posted on the social media site went viral this week.

The Campaign Case Study: ‘Rounding Up’ For a Cause

Strategy

A California-based distributor’s on-trend custom merch solution is propelling a heartwa...