ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Marketing
The 2025 Trade Show Planning Guide
Web ExclusiveCheck out ASI Media’s 19th annual comprehensive listing of North American and internati...
Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly
StrategyThe fast-food chain’s U.K./Ireland division launched the three-piece collection that co...
Enron Resurrects With a Merch Marketing Stunt
The company’s recent revival appears to be...
VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026
Ashley Roberts, content director of Printi...
7 Tips for Catering Direct Mail to Millennials & Gen Z
These digital natives value authenticity, ...
Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls
StrategyThe mess-up from Mattel is another sharp reminder for print and promo products pros tha...
ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs
StrategyASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...
Lucrative Loyalty: 8 Strategies for Increasing Client Retention
StrategyLeading promo sales pros provide insights that will help bolster distributors’ top and ...
The Triumphant Return of Physical Catalogs
StrategyRetailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...
3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign
The fast-food corporation’s Sweden-based d...
6 Strategies for Networking in the Digital Age
Making connections online is crucial for p...
5 Marketing Tips To Leverage the Holiday Season
It’s never too early to start planning.
MLB Helmets Now Feature a Paying Sponsor’s Logo
The big-league playoffs began this week, a...
Ball State Inks Influxer NIL Deal for Student-Athlete E-Commerce Stores
It’s a notable new example of a Division I...
4 Reasons Promo Is Going To Have a Strong Fourth Quarter
The industry will end the year with a bang...
6 Tips To Beat the Social Media Algorithm
StrategyTry these strategies to enhance your marketing efforts and build engagement with prospe...
Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations
StrategyModerated by ASI’s Michele Bell, this PromoAlliance webinar featured an in-depth discus...
Sponsored Content
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
SPONSORED BY:
Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marked America's 250th anniversary , sparking demand for American-made...
SPONSORED BY:
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
SPONSORED BY:
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
SPONSORED BY:
6 Steps to a High-Performance Email Marketing Strategy
StrategyBuild engagement with strong subject lines and frequent A/B testing.
The U.K.’s Biggest Promo Trade Show Kicks Off the Holiday Merch Gifting Season
NewsMerchandise World was held Sept. 11 in Milton Keynes, England.
PRINTING United Expo 2024: Panelists Detail How To Be Successful in Both Print & Promo
StrategyThe session featured four print brokers who laid out how they added promo products to t...
PRINTING United Expo: The Promotional Products Opportunity for Printers
StrategyASI’s Michele Bell and Nate Kucsma explained the growing markets and opportunities in t...