Technology

College Athlete Merchandising Poised to Explode

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A new ruling finally allows NCAA athletes to profit from their name, image and likeness...

Q&A: The Marketing Value of Brand Stunts

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Panera’s new “Swim Soup” collection is the latest in a recent slew of quirky merch coll...

ASMR Ad Brings Attention to Heat Transfer Company

Supacolor worked with a popular YouTube in...

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The Yelp Effect: Pleasing the Empowered Customer

Terry Watson of Easify Inc. shared custome...

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Q&A: Rethink Your Digital Marketing Strategy

It’s more important than ever, especially ...

Promo in the Wild Returns for Second Summer

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The award-winning social media campaign highlights just how frequently people use promo...

Q&A: Promo Supplier Launches Identification App

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The ReturnMe app helps people find their lost mobile devices.

Top Tweets of the Week - June 18, 2021

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From OJ's famous ride to a bunch of Jersey good guys, these tweets are guaranteed to sa...

Shopify Extends Checkout Software to Facebook, Google

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The e-commerce service says it will allow merchants to use Shop Pay, whether or not the...

Q&A: Tips for More Clickworthy Newsletters

An email marketing expert offers tips on g...

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NFTs and Their Promo Potential

Gerry Barker of Barker Specialty has a lot...

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Netflix Enters E-Comm Merch Market

The streaming service is hoping to capital...

Brands Debut ‘Shoezie,’ Tie-Dye Skateboard and More

With summer coming in hot, fast-food compa...

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Top Tweets of the Week - June 11, 2021

From planets perfectly aligned to promo pr...

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Keep Tabs on Your Competition With Social Media

Monitoring their presence there can show y...

Instagram, Pinterest Add More Shopping Features

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Social commerce continues to grow in popularity, with apps increasing the ways users ca...

Top 10 Tweets of the Week - June 4, 2021

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ASI Media’s Digital Content Director Vinnie Driscoll returns with the best of the Twitt...

Pizza Hut Taps Into BOOK IT! Nostalgia, and I’m Here for It

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The pizza chain launched a summer reading program with a vintage T-shirt tie in.

TikTok Looks To Add In-App Ecommerce

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That could be a boon for the promo industry and creators who want to sell branded merch...

Social Imprints Launches Year-Long Giveback Campaign

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The distributor is releasing limited-edition merch tied to various causes under its “Gi...

Case Study: LED Hoodies & More for Google

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Here’s how promo distributor ADVOC8 executed a global merch initiative for the tech gia...