ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Marketing

Canada Unveils Anti-Spam Legislation
Canada Unveils Anti-Spam Legislation
Counselor

The Canadian Radio-television and Telecommunications Commission (CRTC) has finalized...

Logomark Launches New Marketing Software Program
Logomark Launches New Marketing Software Program
Counselor

Marking its entry into a new product category, Counselor Top 40 supplier Logomark...

Advertising Spending Set to Rise

Improving economies and popular events...


Running on Dunkin

A promotional beanie wins big on race day.


Study: Marketers To Spend More On Brand Awareness

Marketers are breaking out their checkbook...

Social Media Ad Spending Continues Rise
Social Media Ad Spending Continues Rise
Promogram

Top companies are spending more than ever on social media, but few have been able to me...

Fields of Green
Fields of Green
Counselor

The color that MLB marketers love.

Contest Promotes American-Made
Contest Promotes American-Made
Counselor

Alliance Rubber Company recently hosted a buy American contest to promote the return of...

U.S. Services Sector Heats Up

Now may be a good time for distributors...


Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile...


Foam Stones

A promo product attains Olympic stardom.

How We Design Direct Mailers

Creative packaging is just the beginning.


Target Audience

With so many possibilities, what markets s...


Your Move to Mobile

Not sure how to capitalize on mobile techn...

Marketing in a Mobile World
Marketing in a Mobile World
Counselor

Consumers and businesses are increasingly using mobile media to make decisions and run ...

Promo Close-Up - A Caped Crusade
Promo Close-Up - A Caped Crusade
Counselor

A fun promo becomes an instant collectible.

Lead news page
Lead news page
Counselor

Mobile Ad Spending To Hit $31.45 Billion

A Super Score
A Super Score
Counselor

A distributor helps the NFL offer a warm welcome.

SXSW Proves power of Promos
SXSW Proves power of Promos
Counselor

The country’s largest music festival shows how innovative brands – and bands – are usin...

Market Watch - Home Health Care
Market Watch - Home Health Care
Counselor

A glimpse inside an expanding sector.