Product trends

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

ASI Fort Worth 2025: Seven Top Trends From the Show Floor

From uniquely textured decoration to takin...

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Promo Lessons From the Weirdest Brand Collaborations of 2024

They might be the strangest thing you’ve s...

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PCNA Launches New Apparel Line With Sustainable Focus

Elevate by PCNA, an evolution of the Couns...

PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques

Strategy

Advancements in UV printing, allover prints and the “bigger is better” style were among...

The Magnet Group Highlights Sustainable Products

Sustainability

The Counselor Top 40 supplier offers a growing lineup of eco-friendly items, including ...

State of the Industry: Can Drinkware’s Run of Popularity Continue?

Strategy

Drinkware sales are higher than they’ve ever been, but have we reached the limit?

8 New Wearable Technologies From 2015

Advantages

Smartwatches, checkpoint-friendly backpacks, fitness trackers and lipsticks that can...

Wearable Tech Poised For Growth

A new survey predicts that by the end of...

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Hong Kong's Mega Show Highlights New Promo Items

Held at the Hong Kong Convention Center...

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Trump Spends Big On Promo

Presidential candidate Donald Trump is...

England Institutes Single-Use Plastic Bag Charge

Large stores and supermarkets in England...

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4 Case Studies of Writing Instrument Promotions

Despite the rise of high-tech gadgets, pen...

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Will Smart Pens Become Valuable Promo Items?

Smart pens that can track a variety of act...

Google Expands Appeal of Wearable Technology

Counselor

With two new announcements, Google is looking to expand the appeal of the wearable tech...

Case Study: Rum Marketers Embrace Promo Items

Counselor

Rum marketers embrace promo items.

More Than Half of Consumers Own Promo Pens

Counselor

Data reveals more than half of consumers own promo pens.

Elections Spur Interest in Made-In-USA Products

Counselor

With major political races ready to intensify over the next year, made-in-the-USA...

Data Shows Favorite Promo Items of Australians

Counselor

Data reveals the favorite promo items of consumers Down Under.

Floppy Hats in Fashion

Counselor

Looking for a hot trend in the caps-and-hats category? Think wide-brimmed hats.