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Marketing
Promo Insiders: The Importance of Human Connection in the Age of AI
AI is a powerful technology, but in communication and sales, it should be used with...
ASI Show Chicago 2026: Full Recap & All Our Coverage
StrategyThe ASI Show Chicago welcomed more than 4,500 industry professionals for networking, le...
ASI Show Chicago 2026: Holiday Gifting Trends
Mary Furto and Liz Haesler of Counselor To...
ASI Show Comes to Chicago Next Week
Attendees can participate in education ses...
Q&A: Andrew Titus Discusses His New Book for Emerging Leaders
The president of United Franchise Group sh...
PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption
StrategyNearly 200 women attended the conference held in Milwaukee, WI.
The 2026-2027 Multi-Line Rep Directory
StrategyHere’s the latest listing of the industry’s MLR firms from ASI’s database.
Custom Ink Survey Shows Value of Schools’ Spiritwear Programs
StrategyFindings indicate that K-12 institutions with inconsistent merch offerings see weaker f...
ASI Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market
StrategyAt Education Day at ASI Fort Worth, Shawna Suckow of The Buyer Insider discussed how le...
‘Marketing Is Easy. Entertainment Is Hard’: Lessons in Branding From Liquid Death Founder Mike Cessario
Cessario delivered a keynote presentation ...
4 Ways To Boost Your Sales Force
In this Quick Hit video on the ASI Learnin...
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network...
Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creativ...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year feat...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
StrategyThe chief marketing officer of the Atlanta Hawks shared the story of starting her caree...
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
StrategyMarketing is more than a single slogan these days; it’s different but related stories t...
Sponsored Content
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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5 Insights for Building Strong Supplier-Distributor Partnerships
StrategyKatie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tip...
The 2026 Trade Show Planning Guide
StrategyCheck out ASI Media’s 20th annual comprehensive listing of North American and internati...
4 Ways To Use Popular Trends as Inspiration for Promo Campaigns
StrategyDistributor Lisa Fronek discussed her insights in a recent Quick Hit video on the ASI L...
3 Proven Ways To Build a Self-Promo Campaign
StrategyIn a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expe...