Case studies

Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’

Strategy

Produced by distributor WHOOPLA, the inspired kit used branded products and fun challen...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies ...

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Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

From Dunkin’ to Taco Bell, food brands hav...

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Counselor Promo Campaign Awards

Discover the promotions that deliver creat...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

Strategy

What started as an ejection- and suspension-worthy moment ended with something fans can...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Replete with ‘90s nostalgia and retro spor...

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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big...

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WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

The partnership takes brand engagement to ...

Dutch Supplier Promoplants Offers Green Spin on Live Printing

The company is able to personalize flower,...

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Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware

In addition to sunny colors, the coffee ch...

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The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

The Canadian singer created her own merch ...

Eagles Super Bowl Win Offers Fun & Valuable Promo Lessons

Strategy

Take inspiration from apparel, headwear and print products that are showing up everywhe...

Inside Look: PA Printer Produces More Than 17,000 Apparel Pieces for Super Bowl Champion Eagles

Strategy

Dickson City’s Talk Shirty To Me went all in on the Eagles this year, meaning a bigger ...

Zagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl

Strategy

The merch collection included a viral face roller made from an actual Coors Light can a...

Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction

Strategy

The story underscores how print products complement other promotional products – and ca...

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Strategy

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s are...

Olivia Rodrigo Is Back With Another Immersive Experience

Strategy

This time, the singer has partnered with Sony and the New York MTA to take over a whole...