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Strategy
Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews
StrategyAI is a game-changing innovation, but the real power lies in how distributors and suppl...
3 Proven Ways To Build a Self-Promo Campaign
StrategyIn a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expe...
4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur
Lea Gilbert, who launched direct-to-garmen...
Expanding Promo Capabilities With Direct Mail
Direct mail is a natural extension of dist...
Retail Market Shifts Its Promo Spend Among Layoffs, Struggles
As retailers try to maximize their spend a...
What We’re Thankful for in Promo
StrategyBefore heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...
What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization
StrategyA new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...
Automate & Elevate Event Explores AI’s Role in Promo
StrategyThe virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the...
Best in Branding: The Brands That Won Halloween & Why It Matters
StrategyThis special edition of ASI Media’s Best in Branding series breaks down why Halloween h...
VIDEO: A Look at the Converging Worlds of Print & Promo
Theresa Hegel, executive editor of special...
Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art
The distributor worked with a small mom-an...
My Favorite Merch: Stephanie Hinkle, MadeToOrder
Industry distributors share the promo prod...
PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando
Across more than 1 million square feet of ...
PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades
Advancements in direct-to-film, on-demand ...
PRINTING United Expo 2025: 5 Key Factors Shaping the Industry
The Alliance Insights research team shared...
PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor
StrategyWhat promo suppliers were showing print buyers and sellers from the promotional product...
PRINTING United Expo 2025: Display Trends From the Show Floor
StrategyIllumination, adhesives and task-specific designs can set your event display apart from...
Sponsored Content
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
StrategyOversized silhouettes, softer hand feels and garment-dye finishes were among the bigges...
Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
StrategyProduced by distributor WHOOPLA, the inspired kit used branded products and fun challen...
PRINTING United Expo 2025: How Printers Can Diversify With Signage
StrategyWendy Graves, partner at Make It Happen Signage Academy, shared a step-by-step approach...
PRINTING United Expo 2025: How Commercial Printers Can Adapt to the Modern Marketplace
StrategyAlliance Insights’ Lisa Cross and Nathan Safran explained how printers can abandon old ...