Strategy

4 Ways To Use Popular Trends as Inspiration for Promo Campaigns

Strategy

Distributor Lisa Fronek discussed her insights in a recent Quick Hit video on the ASI L...

Top 10 of 2025: ASI Media’s Podcasts

Strategy

This year we launched two additional podcasts and touched on everything from print on d...

A Glimpse at the Company Behind the Official America250 Web Store

Fabritech, a Michigan-based distributor an...

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Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

AI is a game-changing innovation, but the ...

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3 Proven Ways To Build a Self-Promo Campaign

In a webinar on the ASI Learning Network, ...

4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur

Strategy

Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creat...

Expanding Promo Capabilities With Direct Mail

Strategy

Direct mail is a natural extension of distributors’ existing capabilities, allowing the...

Retail Market Shifts Its Promo Spend Among Layoffs, Struggles

Strategy

As retailers try to maximize their spend among tough economic conditions, distributors ...

What We’re Thankful for in Promo

Strategy

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredient...

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Automate & Elevate Event Explores AI’s Role in Promo

The virtual summit, hosted by Branded Merc...

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Best in Branding: The Brands That Won Halloween & Why It Matters

This special edition of ASI Media’s Best i...

VIDEO: A Look at the Converging Worlds of Print & Promo

Theresa Hegel, executive editor of special...

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Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art

The distributor worked with a small mom-an...

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My Favorite Merch: Stephanie Hinkle, MadeToOrder

Industry distributors share the promo prod...

PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando

Strategy

Across more than 1 million square feet of exhibition space and countless education sess...

PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades

Strategy

Advancements in direct-to-film, on-demand production and UV printing were among the sol...

PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

Strategy

The Alliance Insights research team shared data from recent and upcoming reports to pai...

PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor

Strategy

What promo suppliers were showing print buyers and sellers from the promotional product...

PRINTING United Expo 2025: Display Trends From the Show Floor

Strategy

Illumination, adhesives and task-specific designs can set your event display apart from...

PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor

Strategy

Oversized silhouettes, softer hand feels and garment-dye finishes were among the bigges...